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Sort order. Nov 16, Cathy Scott rated it it was amazing. I contributed a chapter to this book and have read most of the other contributions. It's a comprehensive look, casey by case, tool by tool, of the world of social media, how to traverse and how to succeed in it by the people living and breathing new media each day. H I highly recommend! Apr 22, Kaitlyn rated it really liked it Shelves: school-books. While some case studies were better than others, the overall book would be a good addition for anyone looking for real-world stories about people using social media for businesses as different as government to publishing.

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It was nice to be able to read about social media usage in different fields of work. However, at times, some of the chapters could seem as if they were a little bit of a sales promotion. Sometimes the authors seemed to be touting their business capabilities instead of showcasing how they are using social media and explaining why those methods were successful. The writing was not too technical, so any audience should be able to appreciate it.


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This book would be especially beneficial for people who are novices with social media and have had a hard time understanding other guides. Throughout the book, URLs are provided so the reader can easily reference the things that are being talked about online. Reading this book should allow companies and individuals to really think about what they want to do with social media. On the website, readers can ask the authors questions, interact in live webinars, and find resources for learning.

Social media links are also provided after each chapter so the reader knows how to get in contact with each individual author, which was a nice touch. Mar 08, Nakeva rated it really liked it Shelves: social-media , n-library. A social media idea book worth reading and reviewing for personal or business cases.

Aug 24, Butch rated it really liked it Shelves: on-my-kindle. A bunch of great stories of the innovative use of social media.

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Great fodder for creative thought. Adria Bernardez rated it it was amazing May 16, Keane Li rated it it was amazing Jan 27, Shashi Bellamkonda rated it it was amazing Oct 15, Nick Martin rated it it was amazing May 22, Maddie Grant rated it it was ok Mar 29, Prabodha rated it liked it Mar 16, James Harward rated it really liked it May 24, PatrickRR rated it it was amazing Jan 27, Show More Show Less. Pre-owned Pre-owned.


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    Vinyl Vintage Barbie Cases. Barbie Vintage Barbie Cases. TopRank — Lee Odden runs this popular multiple-author blog, offering full advice on digital marketing and public relations topics including SEO, content marketing and business blogging and marketing. Social Media Explorer — Daily advice on social media marketing, conversational marketing, PR, community building and branding from a leading educator, public speaker and thinker in the world of digital marketing and social media Jason Falls.

    Danny Brown — This blog explores the human side of social media and the social side of marketing. Very unique. Brian Solis — Author of the book Engage and principal at Altimeter Group, a research-based advisory firm. Web Strategy — Jeremiah Owyang was probably one of the first on the social media scene. This Altimeter Group industry analyst has a great take on disruptive technologies. Socialnomics — In-depth insights on the impact of social media on business and the world through short social stories, statistics and studies.

    Techipedia — Tamar Weinberg is a social media enthusiast who breaks down all aspects of digital marketing. Social Media Marketing Blog — Head of social media for Ford shares advice on the complexities of online marketing and the convergence of traditional and new media. Groundswell — Great book by Forrester associates Charlene Li and Josh Bernoff that identifies your social media audience and gives you a process to create a strategy.

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    Social Media Bible — Everything you need—tools, tactics and strategy—to succeed in social media and transform your small or large business. The Whuffie Factor — Tara Hunt explains that building a business online is about social capital. She tells you how to get it. The Dragonfly Effect — A popular class at the Stanford Graduate School of Business is turned into a handbook on using the power and popularity of social media to do good in the world. Big Book of Social Media — Perfect for finding case studies and perspectives on social media success.

    The Big Book of Social Medi : Case Studies, Stories, Perspectives (2010, Paperback)

    Great for your bookshelf as a reference. Open Leadership — Co-author of Groundswell shows leaders how social media has changed the business landscape and what to do about it. Social Media Tools Social media is a full-time job. Social Mentions — Allows you to set up alerts for certain keywords that you get when people use that keyword on the social web.

    Simple, clean layout. TwitterFall — Shows you how to monitor what is being said about your brand. Not the greatest layout, but the geolocation feature is cool for local search.