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How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

It stands to reason that the woman who reinvented beauty also steered from convention in her personal life. Her style made tongues wag but, in typical Rubinstein fashion, she was not deterred. All articles by Ellen Millard. Your weekly dose of Luxury London, direct to your inbox. The best hairdressers and beauty salons for top-to-toe maintenance in Marylebone.

Helena Rubinstein: The Woman Who Invented Beauty | Australian Women's Weekly

Published on: Jun 21, 1 week ago. By: Mhairi Graham.

6 editions of this work

Calling all those with a case of wanderlust. These travel essentials will keep your face and body clear, protected and hydrated all holiday long. Published on: Jun 17, 1 week ago. By: Abi Sritharan.

Michèle Fitoussi - "Helena Rubinstein: The Woman Who Invented Beauty"

Published on: Jun 12, 2 weeks ago. Fitoussi, a longtime editor at Elle in Paris, vividly describes how Rubinstein labored at menial jobs while teaching herself botany and chemistry, then prevailed over misogyny and anti-Semitism to produce her scientifically advanced beauty products and treatments. She built factories, managed an international chain of elegant salons, and employed thousands, spreading the gospel of personal care and well-being.

Convert currency. Add to Basket. Compare all 26 new copies. Condition: New. Language: English. Brand new Book.

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She understood women. She understood beauty. And she started a revolution. When Rubinstein opened her first salon in Melbourne, her scientific approach to beauty was an instant sensation. Women just couldn't get enough of her innovative advice on skincare, and her beauty products were constantly sold out. Having conquered Australia, Rubinstein went on to open salons in Europe and America, at a time when women were barely seen in business, let alone running their own multinational companies.

For this visionary entrepreneur lived and breathed her work and nobody - lover, husband or child - was allowed to get in the way of business success. Helena Rubinstein was a total original, and her legacy can still be seen today in the methods used to market and manufacture cosmetics.

This is her amazing life story.


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Established seller since Seller Inventory GB Book Description Gallic Books, Australian Women's Weekly. Flawless as Helena Rubinstein's skin, and as captivating as the Polish born Jewish beauty magnate's 70 year reign, this brilliant biography stands as a fascinating history of "make-up", which, when HR sailed for Australia in — with pots of the skin cream her mother doused her eight daughters with — was taboo, only used by prostitutes and actresses! In a white scientist's coat over silk taffeta, HR defined dry, oily and normal skins and preached the ritual of soap, astringent and cleanser to Melbournites; and seduced Parisians with a body beneficial cocktail of low-fat diet and exercise, all in the early s.

A trail blazing self-marketer, "Madame" was at the forefront of sun protection creams, products for men, and invented the revolutionary "mascara-matic" tube refill, which replaced spitting on a mascara cake. She outlived both her husbands and her youngest son; counted Colette, Picasso, Matisse, Chanel and Chagall among her circle, and waged a famous war against her arch US rival Elizabeth Arden.

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